Proud to call Audio Blood home. We’re featured in The Globe and Mail's business section! Love the brands, bands and people I get to work with every day. Check out the except below and read the full story here.

Sari Delmar has a few tips for anyone who wants to get into the music business: start young, ask a lot of questions and just keep going. Now, at 24, she is chief executive officer and founder of Audio Blood, a music marketing and brand development company. The Toronto firm, with a dozen people on staff (including Ms. Delmar) and several interns, promotes artists and related businesses, such as a popular hipster hangout restaurant, navigating through a thicket of traditional and social media channels.

Proud to call Audio Blood home. We’re featured in The Globe and Mail's business section! Love the brands, bands and people I get to work with every day. Check out the except below and read the full story here.

Sari Delmar has a few tips for anyone who wants to get into the music business: start young, ask a lot of questions and just keep going. Now, at 24, she is chief executive officer and founder of Audio Blood, a music marketing and brand development company. The Toronto firm, with a dozen people on staff (including Ms. Delmar) and several interns, promotes artists and related businesses, such as a popular hipster hangout restaurant, navigating through a thicket of traditional and social media channels.

How do you create nationwide social media trends for a major event? Check out Audio Blood's case study of our work with Canadian Music Week! Good taste of what I do and how I manage content marketing for a national music festival. Here’s a taste of our success:

By engaging with speakers, performers, and fans, Audio Blood successfully created five nationwide or regional trending social media topics out of CMW brand language: #CMW2014, @CMW_Week, #DMS2014, #CRMAs and #SiriusXMIndies. Social media accounts grew a whopping 19% throughout the course of the 2014 festival season, with Instagram interaction growing at an impressive 51%. 
We reached more than 5,000,000 additional social media user feeds beyond the current social following, and CMW saw a peak post reach average of 40,000+ users per post. With a significant online presence and on-site social coverage, CMW 2014 was one of the biggest and best years for the fest!

How do you create nationwide social media trends for a major event? Check out Audio Blood's case study of our work with Canadian Music Week! Good taste of what I do and how I manage content marketing for a national music festival. Here’s a taste of our success:

By engaging with speakers, performers, and fans, Audio Blood successfully created five nationwide or regional trending social media topics out of CMW brand language: #CMW2014, @CMW_Week, #DMS2014, #CRMAs and #SiriusXMIndies. Social media accounts grew a whopping 19% throughout the course of the 2014 festival season, with Instagram interaction growing at an impressive 51%. 

We reached more than 5,000,000 additional social media user feeds beyond the current social following, and CMW saw a peak post reach average of 40,000+ users per post. With a significant online presence and on-site social coverage, CMW 2014 was one of the biggest and best years for the fest!

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Paramore Nokia All Access Moment Part 1

Hayley, Taylor and Jeremy chatted with me backstage in Toronto about headlining Madison Square Garden for the first time, beating Lady Gaga to space, and why they’re living their song “Daydreaming”.

Watch out for Part 2 of our awesome interview on Live Nation Fans!

Q&A: Rob Sheridan, Art Director of Nine Inch Nails

oneweekoneband:

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Nine Inch Nails’ most prominent visual theme evolved from decay into glitch during the With Teeth (2005) and Year Zero (2007) eras though the work of Rob Sheridan (Tumblr), a Los Angeles-based artist, designer and photographer.

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