How do you create nationwide social media trends for a major event? Check out Audio Blood's case study of our work with Canadian Music Week! Good taste of what I do and how I manage content marketing for a national music festival. Here’s a taste of our success:
By engaging with speakers, performers, and fans, Audio Blood successfully created five nationwide or regional trending social media topics out of CMW brand language: #CMW2014, @CMW_Week, #DMS2014, #CRMAs and #SiriusXMIndies. Social media accounts grew a whopping 19% throughout the course of the 2014 festival season, with Instagram interaction growing at an impressive 51%.
We reached more than 5,000,000 additional social media user feeds beyond the current social following, and CMW saw a peak post reach average of 40,000+ users per post. With a significant online presence and on-site social coverage, CMW 2014 was one of the biggest and best years for the fest!